Ebook Retail ManagementBy Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava

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Retail ManagementBy Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava

Ebook Retail ManagementBy Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava

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The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies.

The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black & white as well as colour photographs, and numerous examples from the Indian context.

• Sales Rank: #4479347 in Books
• Published on: 2012-11-26
• Original language: English
• Dimensions: 7.30" h x 1.40" w x 9.30" l, 2.60 pounds
• Binding: Paperback
• 800 pages

About the Author
Chetan Bajaj is Director of Shri Bhagwan Mahavir Jain College of Engineering, Bangalore Rural. An alumni of the Indian Institute of Management Bangalore, he has over 28 years of experience in academics, industry, and consulting, which includes ley positions at Pricewater House, Apollo Tyres, and with the Kirloskar Group. He has published extensively in reputed journals and presented papers at international conferences. Rajnish Tuli Arya is Director, Marketing Science, at Millward Brown, India. Nidhi Varma Srivastava is Consultant, Marketing Science, at Millward Brown, India.

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Free Ebook Winning Pawn StructuresBy Alexander Baburin

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Winning Pawn StructuresBy Alexander Baburin

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Pawns are the soul of chess--and one of the aspects of the game that chess computers just don't handle well. This modern guide to pawn structures, written by an experienced grandmaster, analyzes a variety of typical formations, and explains the approaches, patterns, and techniques used by professionals in all phases of the game. The know-how gained from the sample matches presented will give any player a practical advantage on the board.

• Sales Rank: #1571615 in Books
• Published on: 2003-06-30
• Original language: English
• Number of items: 1
• Dimensions: .78" h x 5.45" w x 8.52" l, 3.00 pounds
• Binding: Paperback
• 256 pages

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PDF Ebook Breathe: A NovelBy Anne-Sophie Brasme

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Breathe: A NovelBy Anne-Sophie Brasme

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NOW A MAJOR MOTION PICTURE

Breathe is the haunting confession of nineteen-year-old Charlene Boher. From her prison cell, Charlene recounts her lonely adolescence. Growing up shy and unpopular, Charlene never had many friends. That is, until she meet Sarah, a beautiful and charismatic American-French girl who moved back to Paris for high school. Much to Charlene's shock and delight, the two girls quickly develop an intense friendship. With Sarah by her side, Charlene finally begins to feel accepted and even loved.

However, after a brief idyllic period, the girls' relationship becomes rocky and friendship veers towards obsession. As Sarah drops Charlene for older, more glamorous friends, Charlene's devotion spirals into hatred. Unfolding slowly and eerily towards a shocking conclusion, Anne-Sophie Brasme's Breathe is an intense, convincing portrait of a possessive and ambiguous friendship.

• Sales Rank: #2505671 in Books
• Published on: 2015-09-15
• Released on: 2015-09-15
• Original language: English
• Number of items: 1
• Dimensions: 8.21" h x .35" w x 5.46" l, .0 pounds
• Binding: Paperback
• 128 pages

From Booklist
Stories of obsession can be boring--all that self-absorption becomes repetitive--but this spare, poignant first novel, translated from the French, is so exquisitely written that you read it in one breathless rush. The suspense is not about what happens. You know from the first chapter that the narrator is a murderer. Sleepless in prison, Charlene, 19, has no regrets about what she did two years ago. In the walls of her cell, she remembers the break with her family (suddenly "no more than a squalid bunch of strangers"), her loneliness, her ecstatic bonding with charismatic Sarah at their elite high school. Then Sarah drops Charlene, bullies her, treats her as a pet, and worse of all, ignores her. Charlene has a brief love affair with a kind, handsome guy, and she almost becomes an ordinary teen, able to love without hatred and obsession, until Sarah beckons, and Charlene is trapped again. The writer is just 20, and her unsettling story brings very close the passionate intensity of teenage friendship and betrayal. Hazel Rochman
Copyright © American Library Association. All rights reserved

Review

“Breathe fuses gothic angst with something more sinisterly existenial...A short, dark account of the hothouse atmosphere of tortured adolescence and overheated relationships.” ―Metro (UK)

“[Breathe] belongs squarely in the mainstream of precocious chamber novels by teenage authors....[It] catches the febrile passion of adolescent bonds with eerie intensity, and shows genuine, unsettling promise.” ―The Independent Magazine (UK)

“Brasme's potent debut spirals through the teenage psyche like the faultlines before a quake, featuring a heroine who could be Camus' sinister little sister. Strange and dark and gleaming as a jewel--and truly quite impossible to forget.” ―Caroline Leavitt, author of Girls in Trouble

From the Inside Flap
Beautifully and simply written with an astonishing maturity, Breathe narrates the story of nineteen-year-old Charlene Boher. From her prison cell, Charlene recounts her past, and tells of a life which began banally enough. As a solitary and unpopular adolescent, she developed an intense friendship with the enigmatic Sarah, and began at last to feel accepted…

After a brief idyllic period however, their relationship sours, and when Charlene falls in love with Maxim, Sarah's manipulative nature is brought to the fore. When the jealous Sarah begins to reproach and humiliate Charlene, the consequences are disastrous and events take a shocking turn.

This is a very frank and convincing account of a possessive and ambiguous friendship.

Anne-Sophie was born in 1984 and is still at school. She lives in Metz and Breathe is her first novel.

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PDF Ebook Intimate Matters: A History of Sexuality in AmericaBy John D'Emilio, Estelle B. Freedman

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Intimate Matters: A History of Sexuality in AmericaBy John D'Emilio, Estelle B. Freedman

PDF Ebook Intimate Matters: A History of Sexuality in AmericaBy John D'Emilio, Estelle B. Freedman

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The first full length study of the history of sexuality in America, Intimate Matters offers trenchant insights into the sexual behavior of Americans, from colonial times to today. D'Emilio and Freedman give us a deeper understanding of how sexuality has dramatically influenced politics and culture throughout our history.

"The book John D'Emilio co-wrote with Estelle B. Freedman, Intimate Matters, was cited by Supreme Court Justice Anthony Kennedy when, writing for a majority of court on July 26, he and his colleagues struck down a Texas law criminalizing sodomy. The decision was widely hailed as a victory for gay rights--and it derived in part, according to Kennedy's written comments, from the information he gleaned from D'Emilio's book, which traces the history of American perspectives on sexual relationships from the nation's founding through the present day. The justice mentioned Intimate Matters specifically in the court's decision."--Julia Keller, Chicago Tribune

"Fascinating. . . . [D'Emilio and Freedman] marshall their material to chart a gradual but decisive shift in the way Americans have understood sex and its meaning in their lives." --Barbara Ehrenreich, New York Times Book Review

"[With] comprehensiveness and care . . . D'Emilio and Freedman have surveyed the sexual patters for an entire nation across four centuries." --Martin Bauml Duberman, Nation

"Intimate Matters is comprehensive, meticulous and intelligent." --Jonathan Yardley, Washington Post Book World

"This book is remarkable. . . . [Intimate Matters] is bound to become the definitive survey of American sexual history for years to come." --Roy Porter, Journal of the History of the Behavioral Sciences

• Sales Rank: #605567 in Books
• Published on: 1998-02-28
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 1.70" w x 5.25" l, 1.15 pounds
• Binding: Paperback
• 466 pages

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