Ebook Retail ManagementBy Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava
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Retail ManagementBy Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava
Ebook Retail ManagementBy Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava
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The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies.
The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black & white as well as colour photographs, and numerous examples from the Indian context.
- Sales Rank: #4479347 in Books
- Published on: 2012-11-26
- Original language: English
- Dimensions: 7.30" h x 1.40" w x 9.30" l, 2.60 pounds
- Binding: Paperback
- 800 pages
About the Author
Chetan Bajaj is Director of Shri Bhagwan Mahavir Jain College of Engineering, Bangalore Rural. An alumni of the Indian Institute of Management Bangalore, he has over 28 years of experience in academics, industry, and consulting, which includes ley positions at Pricewater House, Apollo Tyres, and with the Kirloskar Group. He has published extensively in reputed journals and presented papers at international conferences. Rajnish Tuli Arya is Director, Marketing Science, at Millward Brown, India. Nidhi Varma Srivastava is Consultant, Marketing Science, at Millward Brown, India.
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